Apple Buys Emagic, Music Unit To Operate As Independent Division

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Continuing its buying spree of the last 18 months, Apple has announced another acquisition today: the company has bought Emagic. Emagic makes a professional sound mixing and composing application called Logic, which adds to Appleis growing portfolio of high end movie, and now sound, production solutions. Unlike the other companies that Apple has been buying, the company says that Emagic will be operated as an independent, but wholly owned, division within Apple. The company also says it will be discontinuing Emagicis Windows offerings in September.

Emagic has been in the business of making digital sound production software since it grew out of the ashes of C-Lab in the early 90s. Logic stemmed from a product called Notator made by C-Lab for the Atari platform.

From Apple:

Apple® today announced it has acquired Emagic, a leading provider of professional software solutions for computer based music production. Emagicis most popular product, Logic, is actively used by over 200,000 musicians around the world. Emagic will operate as a wholly owned division of Apple.

"Emagic has set the industry standard for professional music creation and production," said Sina Tamaddon, Appleis senior vice president of Applications. "Weire very excited to have the Emagic team join Apple and create more amazing products for musicians."

Macintosh®-based products account for over 65 percent of Emagicis current revenues. Emagicis Windows-based product offerings will be discontinued on September 30, 2002.

You can find more information on Emagic at the companyis Web site. TMO Forum member Fletch also pointed us to a history of the company, as well as a review of Version 5.0 of Logic. We also found a Web site/message board dedicated to users of Logic (there are other user-sites around, too).

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