Apple has released a press release designed to get a bit of free PR concerning its DVD-R products. In a release titled "Apple Leads the Industry in DVD Burning," the company is announcing that it has shipped more than 500,000 SuperDrive equipped iMacs and PowerMacs. More importantly, the company has also shipped more than 2 million blank DVD-R discs. From Apple:

Apple® announced today that it has shipped nearly half a million SuperDrive™-equipped Macintosh® computers and more than 2 million DVD-R media discs to date. Apple first introduced its SuperDrive, the industryis first high-volume CD- and DVD-burning drive, and its revolutionary iDVD and DVD Studio Pro™ software applications in January 2001.

"Apple is leading the desktop DVD revolution," said Greg Joswiak, Appleis senior director of Hardware Product Marketing. "SuperDrives are now in iMacs, Appleis recordable DVD media is now priced under $5 per disc, and our iDVD software makes it easy for anyone to create their own DVDs. "

All SuperDrive-equipped Macs include iDVD 2 software, the worldis easiest-to-use application for creating DVDs that play in consumer DVD players, and the only consumer DVD authoring application that can create professional-looking DVDs with full-motion menu buttons and backgrounds.

You can see the original press release at Appleis Web site.