Apple missed its sales projections for the 4th quarter and is bracing for a tough-luck Christmas here in the US, but sales and revenues in Germany are up 62 percent driven by Web publishing and e-commerce at the enterprise level. Appleis share of the German PC market climbed from 1.5 percent in 1998 to 2.4 percent today.
According to ZDNet News, "Apple Germany enjoyed a 30 percent increase in its customer base over the past fiscal year while enjoying strong sales to professional customers."
The article continues:
"Apple Germany has continued to maintain momentum in the Macis core creative markets: Major publishing companies such as Axel Springer, Burds, Gruner & Jahr, or Heinrich Bauer Verlag have been lucrative customers of the companyis high-end Power Mac G4s, and new customers include such economic powerhouses as BMW, Porsche, Citibank, VW and the BVB Soccer Club...
Most notable were Apple Germanyis gains in the home market: According to Deichmann ( Apple Germanyis channel-sales director), the companyis share of consumers grew from 0.8 percent in 1998 to 3.4 percent in 2000, despite a slump in the euro currency and an increase in domestic competition within the PC market."
For other stories regarding Appleis stock activity, visit our recently updated Apple Stock Watch Special Report.