Apple Gets Aggressive With Mac Print Advertising

| News

Major U.S. magazines, including the latest issue of Entertainment Weekly, are currently running four-page Mac ads that come with detachable 14-page booklets touting Appleis hardware and software.

MacDailyNews was alerted to the ads by a reader and has reprinted some of the adis text, which repurposes some of the language used in the PC vs. Mac TV commercials, such as: "PCs are for the stuff we have to do, like pie charts and spreadsheets. Macs are for the stuff we want to do, like photos, music and movies."

The site also linked to a Flickr page that has reprinted the entire 14-page booklet.

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