Apple Hosting London Media Event Sept 18

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Apple is hosting a special media event at its Regent Street store on Tuesday, September 18. The event will be held at 10AM London time, and the invitation includes the teaser "Mum is no longer the word," according to MacFormat.

While the teaser is also most likely a hint as to what Apple will announce at the event, it doesnit offer anything specific. Speculation has already begun that Apple is announcing the U.K. carrier for the iPhone or that the iTunes Store will begin offering The Beatles music library for download.

The event is invitation only, so donit bother showing up without one in hand. Until the media presentation begins and the journalists on hand can begin reporting on the announcements, "mum" will still be the word for everyone else waiting outside.

Jeff Gamet

Jeff Gamet

Jeff is the Mac Observer's Managing Editor, and co-host of the Apple Context Machine podcast. He is the author of "The Designer's Guide to Mac OS X" from Peachpit Press, and writes for several design-related publications. Jeff has presented at events such as Macworld Expo, the RSA Conference, and the Mac Computer Expo. In all his spare time, he also co-hosts the We Have Communicators podcast, and makes guest appearances on several other podcasts, too. Jeff dreams in HD.

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