Apple Launches New Web-based Get a Mac Ad

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Apple has begun running a new Web-based "Get a Mac" ad that looks like an editorial written by John Hodgemanis PC character titled "Stop Switching to Mac!". The video ad also includes Justin Long as Mac, and the two characters discuss PCis frustration with users switching from Windows to Mac OS X. A video of the Web ad is available on the YouTube Web site.

Jeff Gamet

Jeff Gamet

Jeff is the Mac Observer's Managing Editor, and co-host of the Apple Context Machine podcast. He is the author of "The Designer's Guide to Mac OS X" from Peachpit Press, and writes for several design-related publications. Jeff has presented at events such as Macworld Expo, the RSA Conference, and the Mac Computer Expo. In all his spare time, he also co-hosts the We Have Communicators podcast, and makes guest appearances on several other podcasts, too. Jeff dreams in HD.

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