A report from AP about a US$1 billion ad spending campaign involving ABC and media buyer Omnicom Group mentions Apple Computer. The company, according to this report, has effectively bought time during events on ABC such as the Super Bowl and the Academy Awards. From the report:
In what is likely the biggest deal of its kind, the media buying arm of the advertising agency Omnicom Group will spend more than $1 billion on behalf of its clients over the next year on the ABC Television network, ESPN and other outlets of The Walt Disney Co.
The deal will place ads from OMD USA clients such as Pepsi, Gillette and Apple Computer on the Super Bowl, Academy Awards and other shows to be broadcast on ABC next season. The deal also includes ads on NBA playoff games broadcast by ABC and ESPN and spots on Disney-owned cable channels and Internet sites as well as radio stations.
You can read the full article at Yahoo!is AAPL coverage.
No Comments
Log-in to comment