Apple has posted a QuickTime sales pitch for attending the World Wide Developer Conference (WWDC). The movie is a message from Scott Forstall, senior director of the Platform Experience Group at Apple. Mr. Forstall lays out all of the reasons why a developer should attend the WWDC, including showing some of the Apple engineers who will be hosting sessions, and the different areas of Mac OS X coding Apple is targeting. He also makes the case that the WWDC is a two-way event between developers and Apple, and he even includes a Steve Jobs joke.
Visit the WWDC site, and hit the video link on the lower left side.