Apple Pushes Hype Envelope, Bills Expo As "This One Is Big. Even By Our Standards."

Macworld Expo

Bryan Chaffin

2:00 PM, Dec. 30th ET, 2001

Articles by Author Bryan Chaffin on Twitter Contact Author Bio

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Apple has bumped up the hype about MACWORLD San Francisco an order of magnitude by posting a rather suggestive message on its Web site. The company has replaced its normal product advertising with a countdown to MACWORLD San Francisco that includes this phrase "(X) days to Macworld [sic] San Francisco. This one is big. Even by our standards." A screen shot from Appleis Web site:

Click the thumbnail for a larger version, or visit Appleis Web site to see it yourself.

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