Apple has reduced its sales staff in Taiwan by as much as 40 percent. According to DigiTimes, the job cuts come from every level, including managers and executives.
After Appleis managing director in Taiwan, Kong Yuk-loong, resigned in June, several other executives have quit as well. Among those departures, Hsu Guang-qi, the head of the Taiwan marketing division, is reported to have left to work at Dopod International.
To fill the vacancy left by Mr. Yuk-loong, Apple appointed Simon Hong, the managing director in Hong Kong, as Taiwanis managing director. He now serves in that capacity for both markets.
Some sources in the local distribution channel are indicating that the job cuts and resignations are due to lower sales and marketshare gains compared to Appleis branch in Hong Kong.