Apple Running New Interactive Webpage Ads

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John Martellaro

3:00 PM, Mar. 20th ET, 2008

Articles by Author John Martellaro on Twitter Contact Author Bio

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Apple is once again running interactive Webpage ads with Justin Long and John Hodgman in the sidebar, reacting to a banner. This time, the PC-guy doesnit like the banner, and he keeps changing it, hoping to get a better take on Vista. No such luck.

The ad is currently running at ZDNet and possibly other locations.

Yesterday, it was reported that Apple is using the iTunes updater in Windows to expose users to the Safari browser. While some have expressed concern about the way Apple does that, thereis no question that Apple is more and more making is presence felt on Windows own home turf. The recent market share reports suggest that Appleis marketing strategy, backed by its products, is succeeding.

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