Apple Scores iTunes Bundling Deal For Chinese Market

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Bryan Chaffin

3:00 PM, May. 17th ET, 2004

Articles by Author Bryan Chaffin on Twitter Contact Author Bio

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Apple announced today a new bundling agreement for iTunes in the Chinese market. The company inked a deal with Chinese PC vendor Founder that will place iTunes on every PC that Founder sells in China. The deal doesnit specifically include the iTunes Music Store, as that service has yet to be launched outside the US.

"Digital music is becoming very important in the Chinese PC market, and Appleis iTunes is the runaway market leader," said Wei Xin, chairman of Founder Group and Founder Technology today in a press release issued by Apple. "As the first Chinese company to bundle this innovative software with our PCs, we are excited to provide our customers with the worldis best digital music experience."

The Chinese market is one of the fastest growing PC markets in the world, with most of those sales going to Windows and Linux-based systems. Appleis penetration of that market for the Mac remains low.

You can find more information about Founder at that companyis Web site.

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