With the economic doldrums that have beset the IT industry continuing to be felt worldwide, many businesses are looking for ways to cut expenses while staying competitive. Staying competitive can mean insuring that your infrastructure can handle jobs efficiently, with the highest throughput possible, all while maintaining an accountantis eye on the corporate purse.

Apple, who has recently entered the corporate server arena with some much lauded offerings, is hoping that IT managers with more need than dollars will consider Xserve and the new Xserve RAID as a viable alternative to costlier systems. Xserve and Xserve RAID has been somewhat of a hit here in the US, and now Apple is looking to expand its market to Taiwan. An article in the eTaiwan News highlights Appleis efforts in introducing its new IT products to a Taiwanese audience. From the article, titled Apple unveils data storage that irocks around the clocki:

Apple Computer is betting Taiwanis small- and medium-sized enterprises will bite its latest product offering: A device that company cheerleaders say is ideal for storage space-greedy digital content such as video footage, high-resolution images, and large databases.

We are aware that some companies are cutting back on their IT spending because of muted economic recovery expectations and prevailing market uncertainties," Apple (Taiwan) General Manager Jack Tong said yesterday.

"But I think customers will continue to invest on new technologies as long as they find them cost-effective. We believe that weive got the product that meets that demand."

Tong was referring to Xserve RAID, a storage device which Apple said was designed for non-stop operation and uninterrupted access to critical data.

Read the full article in the eTaiwan News online.