Apple Tops PCs in Customer Satisfaction Study

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Customer satisfaction with PC makers may be dropping, but Appleis ranking is on the rise. Appleis ranking is climbed about eight percent compared to last year to hit 85 on a scale of 100, according to TechSpot News.

The study conducted by the University of Michiganis American Customer Satisfaction Index showed that overall customer satisfaction with PC makers is on its second year of decline. Dell came in a full 10 points behind Apple with a ranking at 75 out of 100.

According to the study, customer satisfaction with the Mac, iPod and iPhone helped Appleis score, as did PC user dissatisfaction with Microsoftis Windows Vista operating system.

Despite Appleis high rating, which is currently an all-time high for the industry, the Cupertino-based company has been suffering from customer satisfaction problems thanks to issues with its MobileMe service and iPhone 3G signal reception. Apple has extended MobileMe subscriptions by 90 days, most recently with an additional 60 days announced on Monday.

Should Apple manage to get its MobileMe and iPhone 3G issues under control soon, it may be able to keeps its significant lead over other PC makers. If the problems drag out, however, Appleis customer satisfaction ranking may not fare as well next year.

Jeff Gamet

Jeff Gamet

Jeff is the Mac Observer's Managing Editor, and co-host of the Apple Context Machine podcast. He is the author of "The Designer's Guide to Mac OS X" from Peachpit Press, and writes for several design-related publications. Jeff has presented at events such as Macworld Expo, the RSA Conference, and the Mac Computer Expo. In all his spare time, he also co-hosts the We Have Communicators podcast, and makes guest appearances on several other podcasts, too. Jeff dreams in HD.

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