Apple Wins A Primetime Emmy Engineering Award For FireWire Tonight

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Apple will be awarded a Primetime Emmy Engineering Award tonight by the Academy of Television Arts & Sciences. The award will be granted tonight in a ceremony that will not be televised, as near as The Mac Observer can tell. Appleis contribution to Digital Video in the form of FireWire is reason for the award. According to a press release by Apple:

Appleis FireWire® technology will be honored by the Academy of Television Arts & Sciences in an awards presentation held tonight at the academyis Goldenson Theatre in Hollywood. Apple® will receive a 2001 Primetime Emmy Engineering Award for FireWireis material impact on the television industry.

Apple invented FireWire in the mid-90s and shepherded it to become the established cross-platform industry standard IEEE 1394. FireWire is a high-speed serial input/output technology for connecting digital devices such as digital camcorders and cameras to desktop and portable computers. Widely adopted by digital peripheral companies such as Sony, Canon, JVC and Kodak, FireWire has become the established industry standard for both consumers and professionals.

"Apple enabled the desktop video revolution with its invention of FireWire," said Jon Rubinstein, Appleis senior vice president of Hardware Engineering. "Today, Apple builds FireWire into every computer it sells, and it is a key component of Appleis idigital hubi strategy."

FireWire combined with Appleis award-winning Final Cut Pro® and iMovie(TM) video editing software has catapulted Apple to become the worldis largest supplier of video editing solutions for both the professional and consumer markets. In addition, Appleis PowerBook® G4 Titanium notebook, with its built-in FireWire, together with low-cost, high-quality DV camcorders, has sparked a mobile DV-editing phenomenon that has revolutionized video editing within the television and film industry.

Transferring data at up to 400Mbps, FireWire delivers more than 30 times the bandwidth of the popular USB peripheral standard. With its high data-transfer speed and ``hot plug-and-playii capability, FireWire is the interface of choice for todayis digital audio and video devices, as well as external hard drives and other high-speed peripherals.

You can find more information about FireWire at Appleis Web site:

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