Apple has announced that it has won another Emmy. The company was awarded an Emmy by the Academy of Television Arts & Sciences for the contributions that Final Cut Pro has made to the profession of film editing. This marks the second time Apple has been awarded an Emmy. In August of 2001, the company was awarded an Emmy for having introduced and popularized FireWire.
Final Cut Pro (FCP) has been hailed throughout the industry for its power, ease of use, and features. Itis been a part of why news publishers like CNN have cut costs by outfitting reporters with FCP and PowerBooks, and the reason that so many new film editors have been able to produce their own work. It is for reasons like these that Apple is being awarded this Emmy. From Apple:
Final Cut Pro®, Appleis professional video and film editing software, will be honored with a 2002 Primetime Emmy Engineering Award for its impact on the television industry by the Academy of Television Arts & Sciences tomorrow at the Goldenson Theatre in Hollywood.
"Final Cut Pro has democratized professional video editing by bringing the capabilities of a $50,000 editing bay to everyone for under $1,000," said Steve Jobs, Appleis CEO. "We are honored and excited to be receiving Appleis second Emmy Award."
Since its introduction in April 1999, Final Cut Pro has become the most popular professional video editing software in the world with a strong following among film and video professionals. Final Cut Pro is especially popular among television industry professionals because it allows them to increase their programming output at a fraction of the cost of traditional editing systems. Top broadcast facilities, including ABC, CBS, NBC, CNN, MTV, ShowTime, The Discovery Channel and ESPN use Final Cut Pro for the production of everything from feature-length projects to reality shows, news broadcasts, documentaries, trailers and commercials.
Final Cut Pro, based on industry-standard QuickTime®, is the only nonlinear editing system that supports the entire range of professional editing formats -- DV, SD and HD. Final Cut Pro was the industryis first video editing solution to deliver professional-quality real-time effects without the need for additional specialized hardware. Final Cut Pro also features a full set of powerful color correction tools, an integrated high-capacity offline format and an innovative interface that seamlessly integrates editing, compositing and effects tools for an unparalleled media creation workflow.
Appleis first Emmy was awarded in 2001 for the companyis invention and popularization of FireWire®, a high-speed interface which is widely used in the film and video production industries.
You can learn more about Final Cut Pro at Appleis Web site.