Avid Xpress DV Hits The Mac Platform

AVID is now shipping Avid Xpress DV 3.5 for the Mac operating system. Avid Xpress DV is a digital editing application designed for film and video professionals. The latest version now features support for Mac OS X ,and is the first Avid app available for Mac users. According to AVID:

AVID today announced immediate availability of Avid Xpress(R) DV v3.5 for Mac OS X.

Now on the Mac platform for the first time, this portable, affordable, professional DV studio brings the industry-standard Avid editing experience and toolset to everyone who wants to edit digital video. Also new to the Avid Xpress DV product is an expert color correction toolset, featuring patent-pending technology capable of automatically matching skin tones between scenes with a single click.

Avid Xpress DV v3.5 Summary:

Avidis real-time architecture - offers more than 100 infinitely customizable real-time effects, titling, compositing and color correction with multiple, simultaneous streams - all in software - all without rendering

Real-time expert color correction tools (built on patented technology derived from Avidis professional Avid Symphony(TM) finishing system)

Customizable workspaces that allow customers to personalize every aspect of the industry-standard Avid editing interface.Versions for both Macintosh OS X and Windows XP operating systems in the same box, so professionals can easily move back and forth between systems they use most often

Support for all qualified Macintosh computers with Mac OS X v10.1.4 or later and 400 MHz G4 processor or higher. Avidis revolutionary real-time architecture even runs on the new iMac and all Apple PowerBook G4s

You can find more information about the Avid Xpress DV 3.5 release at the AVID Web site. Avid Xpress DV 3.5 is available starting at US$1,699.00.