Jeff Gamet The alternative rock band, The Postal Service, isnit pleased with Appleis new commercial that advertises Intel-based Macs. The ad features a shot-for-shot similarity to the bandis video for Such Great Heights. Both were created by the same film makers, but apparently The Postal Service was not consulted about Appleis commercial.
From the bandis Web site:
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It has recently come to our attention that Apple Computersi new television commercial for the Intel chip features a shot-for-shot recreation of our video for iSuch Great Heightsi made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent.
-Ben Gibbard, The Postal Service
Elite Productions has taken the time to put together a side-by-side comparison of the video and commercial. Comparing the still images and video footage, the two certainly look similar, but it does not appear that they use the exact same footage.
[This article has been updated with information about Elite Productions comparison Web page.]
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