Best Buy Wants to Expand Mac Sales

· by · News

Best Buy wants Apple to expand its Macintosh store-within-a-store presence in its stores this year, according to Ben Reitzes, an analyst with UBS. The goal is for a presence in 500 Best Buy stores by February 2009 versus the current 270.

Best Buy already sells iPods in about 900 of its stores, but the Macintosh opration is different, according to C|Net. In that operation, Best Buy allows Apple to set up its own retail space in their stores and control the customer experience.

Tom Krazit wondered, however, if Apple can maintain that special arrangement as it continues to take market share away from PC vendors -- who might increasingly object to special treatment by Best Buy. Meanwhile, TMO notes, the Macintosh sales success is apparently being noticed by Best Buy and both companies donit mind making considerable money in the current arrangement.

John Martellaro

John Martellaro

John Martellaro was born at an early age and began writing about computers soon after that. He is a former U.S. Air Force officer and has worked for NASA, White Sands Missile Range, Lockheed Martin Astronautics, the Oak Ridge National Laboratory and Apple. At Apple he worked as a Senior Marketing Manager, a Federal Account Executive and a High Performance Computing manager. His interests include skiing, chess, science fiction and astronomy. You can follow John on Twitter at twitter.com/jmartellaro.

Sign Up for the Newsletter

Enter a valid email address

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday.

Adding to list…

No Comments

Log-in to comment