BusinessWeek Online Presents ‘Special Report: The Future of Apple’

"These are sweet days for the man in the black mock turtleneck." Thus began the first of BusinessWeek Onlineis recently posted series of articles and opinion pieces looking at Apple Computer and its world ahead.

Datelined Sunday January 20, the on-line version of the business journal devoted six articles to Apple, ranging from OS X and its effect on Appleis plan to grow market share to a Jeff Raskin interview in which the man behind the original Macintosh contends that Apple needs an OS even more radical than OS X. The series isnit a 100-percent-glowing report on the Cupertino industry leader, however; some articles (Jeff Raskin, in "Can Jobs iThink Outside the Pretty Boxi?") take a critical look at Appleis challenges in the short term as well as the long term.

The latest in a current stream of positive press experiences for Apple, these articles are giving the computer maker more and more chances to use the media to bring its message and vision to the public. For example, Phil Schiller, Apple VP for worldwide product marketing:

We have to have a vision for where weire going. We arenit just trying to be a consumer company. Weire trying to get somewhere with the personal computer. We have to solve customersi problems.

Here are the six articles featured:

  • Finally, a Chance for Apple to Flourish
  • Why OSX May Be a Growth Factor
  • Thinking Different about Appleis Stock
  • Towared a Hack-Proof Mac
  • Can Jobs "Think Outside the Pretty Box"?
  • A Talk with Appleis Mr. Marketer

You can read the ariticles yourself, starting right here.

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