California Fruit-Sellers: "Would You Like iTunes with That?"

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Ricky Spero

2:00 PM, Dec. 14th ET, 2004

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The California Tree Fruit Agreement, the entity responsible for marketing California produce, will begin a new promotion using Appleis iTunes Music Store. Buyers of California produce, including nectarines, plums, and peaches, will earn free iTMS downloads.

The Sacremento Bee reports, "The number of songs to be given away -- they usually cost 99 cents -- and the size of the purchase needed to qualify for the giveaway have not been set. Expect to see in-store promotions by early summer."

This promotion mimics the iTunes-Pepsi promotion from last yearis SuperBowl, where some pepsi bottle caps had codes for free songs. Another iTunes-Pepsi promotion is scheduled for this yearis SuperBowl as well.

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