Dell VP: Apple Green Ads Not “Truthful”

| News

Bob Pearson, Dell Vice President of Communications & Conversations, has called Apple to task over its commercial that touts the MacBook's environmentally friendly features and even went so far as to say the ad "may not even be truthful."

In a blog post on the PC maker's Web site, Mr. Pearson claimed that Apple has failed to engage in open communication about environmental concerns. "If you want to make 'big claims,' you should be willing to tell 'big stories' in an open environment and let others critique your efforts," he said. "Don't skip this step and go right to ads that may not even be truthful."

Apple has, however, publicly addressed environmental concerns, most notably in an open letter CEO Steve Jobs wrote and published on the company's Web site. Apple has also devoted a Web page to clearly stating its goals towards producing "greener" computers -- goals that Mr. Pearson claimed Apple is not stating. "Apple hasn't stated any goals, just made claims, which as far as we can tell, are not accurate," he said.

Mr. Pearson also called Apple to task for its product recycling program. "It was in one of our regular sustainability meetings that Michael challenged us to offer free recycling worldwide for consumers. A big goal and we did it. We hope Apple does the same someday," he said. He is correct that Apple does not offer a world-wide product recycling program, but he failed to mention that Apple does offer recycling programs in 95 percent of the countries where its products are sold.

Dell has claimed it achieved its carbon-neutral goal five months ahead of schedule, and Mr. Pearson is hoping Apple will commit to going carbon-neutral, too. His assertion that Apple may not have been truthful with "green" laptop claims, however may have been a little off the mark.

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Comments

Tiger

It’s called deflecting attention from sagging sales, a failing business model, and a stock price that’s no longer even in the toilet, it’s lost in the septic system somewhere.

And Heaven forbid anybody calls out Dell on anything…quality, customer service, bait and switch pricing. You may be the bottom basement dealer Dell, but if you want to compare Apples to Oranges, how come Apple still beats you in price for features? Get over yourselves.

b9bot

Dell is desperate! Dell is financially at the brink of bankruptcy! Dell wants to drum of some media attention so let’s pick on Apple like green piss.

Where’s Dells proof of green? Has anyone seen it? Mr. Pearson, you should worry about just staying in business, not about Apple. Apple could stomp Dell out of existence if it wanted to waste some money.

Gunhedd

If I were CEO of Dell I?d shut it down and give the money back to the shareholders. ; )

Intruder

“may not even be truthful” also means “could be correct.”

rpaege

?may not even be truthful? I don’t really know, but I sure wish it were true.

b9bot

May not be truthful but I’m a dork for not reading the facts that are on Apple’s website with all the details before going online and blogging a bunch of B.S. Mr Pearson!!!!

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