Even Google Excited About Mac OS X

People everywhere are talking about Mac OS X. And, according to Google.com, one of the Webis more popular search engines, people everywhere are trying to find information about it as well. Google uses a technology called Page Rank, which returns search requests in order of popularity as measured by number of searches for that topic and hits to a particular Web page. According to Google:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual pageis value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they donit match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the pageis content (and the content of the pages linking to it) to determine if itis a good match for your query.

One Observer, Vince Tourangeau, pointed out that interestingly, but perhaps not surprisingly, a search for "X" on Google returns Appleis Mac OS X page as one of the top few links. Appleis new OS is drawing more attention than such other famous Xis as The X-Files, X Windows, and The X-Men.

You can search for X yourself at the Google Web site, and find more information about Mac OS X at the Apple Web site.

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