Ed Prasek announced Monday the launch of Spin Studio, a consulting firm providing marketing, merchandising, channel and business strategy services to developers in the Mac industry. Mr. Prasek comes to the job as the former Senior Manager of Developer Business at the Apple Developer Connection.
"The Mac industry is famously unique," Mr. Prasek said in a statement. "Its customers, the way the channel works, everything, is very different from the standard PC industry, and it takes real Mac industry know-how in order to provide effective, well received marketing programs and initiatives. With Spin Studio, developers and companies in the Mac industry can take advantage of just that: marketing and business services designed especially for them."
The company said its services for developers and companies in the Mac industry include:
- Strategic, guerilla, blend, and viral marketing
- Business strategy consulting
- Relationship building and networking
- Merchandising and channel penetration
- Product planning
- Web site layout and presentation
- Go-to market initiatives
- And more