IBM Pushes Mainstream Linux Acceptance With New Television Ad

September 4th, 2003 at 3:00 PM - News by Alex Allee

In recent years, IBM has been one of the largest proponents of the Linux operating system, pushing its use and development as a leading server OS in its server line. IBM is so well known in its use and contributions that it drew the ire of SCO, which claims that IBM copied code from IBMis Unix distribution into Linux.

Sunday, September 7th during an NFL broadcast on the Fox network, IBMis commitment to Linux will be taken a step further. While some of IBMis previous commercials have referred to Linux, the commercial shown during the football broadcast will be the first one specifically focusing on Linux itself. From the Web site of IBMis "The Future is Open" campaign:

Linux is like nothing else in the history of computing, the most unique innovation operating systems have ever seen. Itis unprecedented integration. Itis an open source operating system. Owned by no single company or private enterprise. Constantly improved by thousands of programmers. And itis getting bigger. Last year, according to the IDC, shipments of servers running Linux increased by 22.8%.

If Linux were a person, he would be growing, fast. Taught by the best. Gaining wisdom beyond his years. And sharing. He would be in business, education, government and homes. He would be a nine-year-old boy changing the world.

You can watch the commercial at IBMis Web site in RealPlayer, QuickTime, or MPEG formats. IBM has also provided a transcript.