The Mac Observer

Judge Gives OK For Eminem vs. Apple To Continue

TMO Talk (1)

Eminem and Apple Computer are officially still on a collision course. The AP is reporting today that a judge has given the go ahead to Eminemis lawsuit against Apple, TBWA/Chiat/Day, MTV, and Viacom, MTVis parent company, to proceed. US District Judge Anna Diggs Taylor threw two claims based on state law, one for unfair competition, and one for unjust enrichment, but allowed the rest of the suit to continue.

Initiated in February of this year, the lawsuit accuses Apple and Appleis ad agency, TBWA/Chiat/Day, of copyright infringement in an iPod commercial in which a 10-year old child raps the lyrics to "Lose Yourself," an Eminem song. In addition to its debut at Macworld San Francisco, the commercial was aired on MTV, thus involving MTV and Viacom.

As TMO reported in our original report, initial discussions focused on the use of the song and compensation for Eminem, according to court documents. "He had never endorsed a product," Howard Hertz, Eminemis lawyer, said. "They felt that using iLose Yourselfi was in effect an endorsement of the product and it would be much more valuable than what they were talking about paying."

The complaint states Eminem was looking to be paid "possibly in excess of (US)$10 Million."

When talks broke down, a representative of Chiat/Day proposed the use of another Eminem song, "The Real Slim Shady," in the advertisement, according to the complaint. Eminem agreed to review the newly-proposed commercial and if the commercial was ultimately approved, Apple would pay Eminem US$300,000 to use the song.

Before the spot was even produced, Apple CEO Steve Jobs phoned Eminemis publisher, Joel Martin, stating that "Apple was too far into its original (ad) campaign to make any changes," the complaint stated. Jobs requested Eminem "rethink" his position and permit Apple to use iLose Yourselfi in the TV spot, "or Apple would iscrapi the entire ad campaign." Eminem and his publisher ended all discussions on an agreement after the Jobs call, Mr. Hertz said.

The complaint alleged that "at no time did Apple, Chiat/Day or MTV receive authorization or permission to record, reproduce, perform, transmit, copy, use or otherwise exploit the Composition for any purpose."

To prove its point, the complaint included a copy of an e-mail letter from Andrew Schafer, an employee of Chiat/Day, confirming to Mr. Martin his understanding that the rapper was not granting use of the song, iLose Yourselfi.

"So to confirm, you guys are a definite "no" for the campaign as it is (The young boy rapping "Lose Yourself")," the letter stated.

Todayis ruling from the judge was the first legal hurdle for Eminem to cross, setting the stage for discovery for both parties. From the AP report:

Eminem lawyer Howard Hertz said he was pleased that [Judge] Taylor allowed the case to go forward, even though she dismissed part of the case.

"We will be able to get the documentation and depositions to find out what happened and assess damages," Hertz said.

Thereis more information in todayis AP report, as well as in our original reporting from February.

Post A Comment or Log-in. Need an account? Register here.
 

Recent Headlines - Updated May 26th

Sat, 10:00 AM
MacOS KenDensed - MacOS KenDensed: Apple’s Patent Lawsuit & Antitrust Shuffle
Fri, 5:58 PM
News - Sotheby’s to Auction Steve Jobs Atari Memo (Photo Gallery)
5:42 PM
Free on iTunes - 3 Free iOS Apps for News Hounds
3:00 PM
Rumor - Nest Thermostat Reportedly Coming to Apple Retail Stores
2:40 PM
Particle Debris - The TV Industry’s Dreadful Little Secret
2:33 PM
News - Mobile Devices Account for 20% of Web Traffic in US, Canada
12:49 PM
News - Apple Now Offering “Free App of the Week” for iOS
12:21 PM
News - Tim Cook Declines $75 Million Dividend Payout
11:25 AM
News - Absinthe 2.0 Provides Untethered Jailbreak for iOS 5.1.1
11:09 AM
Quick Look Review - F18 Carrier Landing (iOS) is a Boatload of Fun
10:51 AM
TMO Appearances - Jeff Gamet talks Cool Apps & Accessories on Not Another Mac Podcast
10:12 AM
Hot Forum Topic - Forum Poll: Which is Your Favorite Photo Sharing Service?
 

The Mac Observer Reader Specials

  • Macsales.com for the Right Mac Memory. Most Popular: 16GB from $128; 8GB from $50. MacBook Pro & Mac mini Kits up to 16GB. iMac up to 32GB & Mac Pro now up to 128GB. - Macsales.com
  • Mac RAM Upgrades: MacBook Pro 16GB kits $475, 8GB Kits for $119.99! iMac 16GB RAM Kits (4x 4GB) for $229.99! Mac Pro Memory 32GB Kit for $399.99, 64GB Kit for $889.99! Mac Hard Drives 2TB Seagate SATA II for $249.99! Click Here!
  • Macpokeronline.com If you're using a Mac, then you've gotta check out PokerOnAMac.com. Online casinos and poker rooms are literally giving away cash and the casino sites at Poker on a Mac do the unthinkable, they actually reward! Join today, the download is free!
  •  Looking to find online casinos for mac? We can help you find the best real money casino sites where you can play your favorite casino games including blackjack and slots.

Apple Stock Quote (AAPL)

Loading...

Hot Topics

TMO Express

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday. Find out more!

Top Deals From DealBrothers.com

Recent Features

Support The Mac Observer

We noticed you may be running AdBlock on your computer. It takes real money to run this site and to deliver the news, tips, and opinions you love to read.

If you wish to block the ads that pay for the creation of our content, we ask that you instead support TMO Directly, either with a $5 monthly recurring contribution, or a one-time donation of any amount of your choice. Thanks!

Subscribe with Paypal Donate with Paypal