The Mac Observer

Microsoft Exec Takes Issue With OS X Marketing, Suggest Possible End Of Office v. X

TMO Talk (0)

Apple has a spot of enormously negative coverage from the Wall Street Journal (WSJ) to kick off the week of MACWORLD Expo. The WSJ has published comments (subscription required) from Kevin Browne, the head of Microsoftis Mac Business Unit, that not only takes Apple to task for not pushing OS X on its existing user base, but also calls into question the existence of Office v. X after 2003. From the WSJ article:

But now, on the eve of an Apple-oriented trade show in New York this week, some software developers are openly questioning how many of Appleis current consumers are adopting OS X (pronounced "OS ten," reflecting the Roman numeral) and saying the operating system has been a huge business disappointment. The upshot: Some of these developers may ultimately reassess whether to continue doing business with Apple.

Chief among the worriers: Microsoft, whose Office software has long been pivotal to the Macintosh. Microsoft says sales of a version of Office specially tailored for OS X-equipped Macintoshes have been sluggish, totaling only 300,000 copies since it was released in November -- behind the pace of the 750,000 it had expected over the first year.

Microsoft blames Apple. "There hasnit been a concerted effort to promote Mac OS X, even though the opportunity is there and our willingness is there," says Kevin Browne, who heads Microsoftis Macintosh Business Unit.

Mr. Browne says Microsoft is committed to delivering another version of Office for Macintosh in 2003. But beyond that, he says, "itis harder to predict. If things donit dramatically turn around, weill be evaluating this business with Apple."

Not so, says Appleis Phil Schiller, who went on to tell the WSJ that OS X adoptions continues apace, and that Microsoft should look to the price tag of Office v. X if it is wondering why sales are sluggish.

Phil Schiller, Appleis senior vice president of world-wide product marketing, says Microsoftis anxieties about OS Xis progress are "very, very misplaced." He argues that the majority of Appleis software partners are pleased with sales of OS X, for which around 4,000 applications are now available.

Mr. Schiller says Microsoft "should look inward" for the reasons why Office X isnit faring well. He suggests one cause: Microsoft priced the software at $499 -- too expensive, in his opinion.

The article also discusses comments from Adobe (who is pleased with its Mac sales), Corel, and others in the industry. Our friends at MacCentral have published a mention of this story that includes facts and figures from a survey conducted by MacCentral. We would also like to thank our friends at MacMinute for the heads up on this article.

Post A Comment or Log-in. Need an account? Register here.
 

Recent Headlines - Updated May 26th

Sat, 10:00 AM
MacOS KenDensed - MacOS KenDensed: Apple’s Patent Lawsuit & Antitrust Shuffle
Fri, 5:58 PM
News - Sotheby’s to Auction Steve Jobs Atari Memo (Photo Gallery)
5:42 PM
Free on iTunes - 3 Free iOS Apps for News Hounds
3:00 PM
Rumor - Nest Thermostat Reportedly Coming to Apple Retail Stores
2:40 PM
Particle Debris - The TV Industry’s Dreadful Little Secret
2:33 PM
News - Mobile Devices Account for 20% of Web Traffic in US, Canada
12:49 PM
News - Apple Now Offering “Free App of the Week” for iOS
12:21 PM
News - Tim Cook Declines $75 Million Dividend Payout
11:25 AM
News - Absinthe 2.0 Provides Untethered Jailbreak for iOS 5.1.1
11:09 AM
Quick Look Review - F18 Carrier Landing (iOS) is a Boatload of Fun
10:51 AM
TMO Appearances - Jeff Gamet talks Cool Apps & Accessories on Not Another Mac Podcast
10:12 AM
Hot Forum Topic - Forum Poll: Which is Your Favorite Photo Sharing Service?
 

The Mac Observer Reader Specials

  • Macsales.com for the Right Mac Memory. Most Popular: 16GB from $128; 8GB from $50. MacBook Pro & Mac mini Kits up to 16GB. iMac up to 32GB & Mac Pro now up to 128GB. - Macsales.com
  • Mac RAM Upgrades: MacBook Pro 16GB kits $475, 8GB Kits for $119.99! iMac 16GB RAM Kits (4x 4GB) for $229.99! Mac Pro Memory 32GB Kit for $399.99, 64GB Kit for $889.99! Mac Hard Drives 2TB Seagate SATA II for $249.99! Click Here!
  • Macpokeronline.com If you're using a Mac, then you've gotta check out PokerOnAMac.com. Online casinos and poker rooms are literally giving away cash and the casino sites at Poker on a Mac do the unthinkable, they actually reward! Join today, the download is free!
  •  Looking to find online casinos for mac? We can help you find the best real money casino sites where you can play your favorite casino games including blackjack and slots.

Apple Stock Quote (AAPL)

Loading...

Hot Topics

TMO Express

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday. Find out more!

Top Deals From DealBrothers.com

Recent Features

Support The Mac Observer

We noticed you may be running AdBlock on your computer. It takes real money to run this site and to deliver the news, tips, and opinions you love to read.

If you wish to block the ads that pay for the creation of our content, we ask that you instead support TMO Directly, either with a $5 monthly recurring contribution, or a one-time donation of any amount of your choice. Thanks!

Subscribe with Paypal Donate with Paypal