Microsoft jumped into the social network scene on Tuesday with its Wallop site. Wallop, which is a spin off from Microsoft, claims to offer a different business model thanks to its combination invitation-only social networking and marketplace product. The company hopes to distance itself from social networking power houses like MySpace and FaceBook by offering what it claims is an easier to use interface, and an advertisement free environment.
Revenue for the site will come from the sale of site Flash-based plug-ins, or Mods, to subscribers. By offering these Mods, the company hopes to offer an easier to use site builder than MySpace or FaceBook.