NPD: Apple’s Leopard Best OS Launch Ever

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Appleis launch of Mac OS X 10.5, Leopard, was its best OS launch ever, according to the NPD Group on Monday.

The sales of Appleis Leopard were compared to the launch of Tiger in May of 2005. In the first full month of sales of Leopard in November, unit volume was up 20.5 percent and dollar volume was up 32.8 percent compared to Tigeris launch. Reuters carried the story.

While the overall increase in unit sales compared to Tiger could be partially attributable to the November holiday buying season, compared to Tigeris May launch, NPD said that the success shows Apple has found the right formula for rolling out a new Macintosh OS.

Since Tiger sold for the same amount, US$129, in 2005, the better dollar volume number might be attributable to a higher proportion of family pack sales for Leopard.

John Martellaro

John Martellaro

John Martellaro was born at an early age and began writing about computers soon after that. He is a former U.S. Air Force officer and has worked for NASA, White Sands Missile Range, Lockheed Martin Astronautics, the Oak Ridge National Laboratory and Apple. At Apple he worked as a Senior Marketing Manager, a Federal Account Executive and a High Performance Computing manager. His interests include skiing, chess, science fiction and astronomy. You can follow John on Twitter at twitter.com/jmartellaro.

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