}

The Mac Observer

NPD: Apple’s Leopard Best OS Launch Ever

December 17th, 2007 at 2:00 PM - News by John Martellaro

Appleis launch of Mac OS X 10.5, Leopard, was its best OS launch ever, according to the NPD Group on Monday.

The sales of Appleis Leopard were compared to the launch of Tiger in May of 2005. In the first full month of sales of Leopard in November, unit volume was up 20.5 percent and dollar volume was up 32.8 percent compared to Tigeris launch. Reuters carried the story.

While the overall increase in unit sales compared to Tiger could be partially attributable to the November holiday buying season, compared to Tigeris May launch, NPD said that the success shows Apple has found the right formula for rolling out a new Macintosh OS.

Since Tiger sold for the same amount, US$129, in 2005, the better dollar volume number might be attributable to a higher proportion of family pack sales for Leopard.

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