Needham & Co. Raises Target for Apple’s Stock, Reiterates "Buy"

· by · Apple Stock Watch

Newratings.com is reporting that Needham & Co. has raised its target price for Appleis stock from US$43 to $62 per share. The firm also reiterated its "Buy" rating for the stock.

The news follows Piper Jaffray raising its own target price for AAPL from $52 to $100 over the weekend, which set off a buying frenzy that propelled the stock up more than 11% in heavy trading on Monday. The stock crossed the 61 mark to close Monday at $61.35, up 11.2%.

On Tuesday the stock held onto those gains, closing down 8 cents at $61.27.

Piper Jaffray analyst Gene Munster said in a report that a survey of 200 randomly selected iPod owners found very high brand-loyalty, and that this brand-loyalty would build demand for Appleis other products, like the Mac. Mr. Munster raised his target for the stock based on that demand.

AAPL has not yet begun trading Wednesday.

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Bryan Chaffin

Bryan Chaffin

Bryan is the cofounder of The Mac Observer and currently serves as Afternoon Editor. He has contributed to MacAddict and MacFormat magazines, and coauthored Incredible iPad Apps for Dummies with Bob "Dr. Mac" LeVitus.

You can find out more about Bryan at his personal site, GeekTells, or follow him on Twitter @TMOBryan.

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