Brad Gibson Apple Computer announced Monday that its new, fourth-generation iPod is available immediately through retailers and its online store.
As previewed in a front page feature of the July 26th issue of Newsweek magazine, the new iPod offers a thinner case, 50% better battery life and click-wheel navigation.
Key features of the new iPod are:
- 50% better battery life to 12 hours from eight through better power conservation.
- A click wheel identical in design and navigation to that of the iPod mini.
- A thinner iPod by one millimeter.
- More efficient menus, so there is less thumbing through to get to content.
- The ability to create multiple playlists and delete songs from them.
- Variable speed control to listen to content faster or slower.
The new, 4th generation iPod
The company reconfirmed that both the 20GB and 40GB models will cost US$100 less than previous models, making their MSRP $299 and $399, respectively. While not specifically mentioning the 15GB model in its press statement, the lower-capacity music player is no longer available as an option of the companyis online retail store site.
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