First noted last month when a note was posted on its Web site, Newer Technology has officially announced its Phoenix-like rise from the ashes of the upgrade market. Newer Technology was and is a Mac processor upgrade manufacturer that closed its doors in December of 2000. The company was reportedly a victim of mismanagement, and the new Newer will be operated by former employees of the company. Todayis announcement comes at the same time that processor manufacturer PowerLogix has announced the first speed increase for Mac upgrades in several years. From Newer Technology:
Newer Technology has reentered the Mac space. Under new leadership, Newer will be selling completely new products as well as selected, proven iMAXpowri upgrade designs that fueled Neweris $60 million growth.
The intellectual property was purchased by a former Newer employee, Rick Estes of Wichita, Kansas. All of the copyrights, patents and engineering design work was part of this acquisition. The long term business plan is to build a better Newer Technology through new product introductions as well as producing those upgrades that were the basis of Neweris success.
Newer Technology built a 15-year history by making quality Macintosh upgrades and the new management will continue and enhance this reputation. "We have had such positive encouragement from customers that the future should be very exciting," said Rick Estes. "We are going to leverage Neweris strengths and learn from the problems that eventually brought Newer down." There has also been much excitement from international markets where Newer is a highly valued brand name. "Reintroducing the Newer Technology brand into Europe and Japan are high on our To Do list," stated Estes. Newer Technology is rehiring a number of ex-Newer employees to assist in reinventing the company.
Newer Technology will be hosting software and other drivers for existing products on its Web site. The company also says it is in the process of building a distribution network for its products, a step necessary before the company can effectively sell in the retail market.