The Mac Observer

John Martellaro's Blog

No More Mystery Updates From Apple

TMO Talk (0)
I think it's time for Apple to give up on the idea of mystery updates. By that I mean updates that tell the user nothing or almost nothing about what's changed, what impact it might have, and why the user should install the update.

Apple does this, I believe, because they don't want their customers to be either dismayed with the realities of the updates nor confused by them. Too much information, like the world of Linux, can cause the customer to feel overwhelmed. Buying and owning a Macintosh should be a happy experience.

Unfortunately, that's a fantasy world. Even the most Pollyanna Apple customer is confronted with a vast array of technologies to integrate. There are dedicated backup devices, other external drives, printers, iPhones and iPods and who knows what else that all have to be kept working in unison, perfectly.

Worse, it looks unprofessional and it makes Apple look like it has something to hide. While security updates are detailed fairly well as to the documented vulnerabilities that have been patched, other updates, like the recent Apple TV 2.0.1 update appear with no explanation at all. At iLounge on Monday it was reported that some users were having issues with the update. There's nothing more frustrating than applying an update, because Apple puts it out there, and then having problems that must be solved by asking others in the forums, "What the hell just happened?"

Corporate users hardly ever install updates until they understand the impact on their systems -- the ones they try so hard to maintain in a delicate balance of usability and stability. That's why Red Hat and Fedora Linux branched. Red Hat remains stable and supported for the enterprise. Fedora is free to experiment. Constant tinkering and fine tuning leads to unstable systems.

It takes some time to understand what a problem is, then create a solution and test it. As a result, Apple engineers know what the problems was, why they fixed it and how. Hiding that information from the paying customer for the sake of the illusion of carefree simplicity is out of sync with the needs of customers.

Today, it was announced that Apple is being sued for allegedly making false claims about their 2nd generation iMac 20-inch screens. This is another trust related issue. One of the keys to making a no-brainer decision for Apple is that the customer trusts what Apple is doing in all areas, design, hardware, user interface and security. Backing away from full disclosure may make Apple look like a happy-go-lucky company, but it also strains our trust.

Right now, today, we need trust a lot more.


Post A Comment or Log-in. Need an account? Register here.
 

Recent Headlines - Updated May 26th

Sat, 10:00 AM
MacOS KenDensed - MacOS KenDensed: Apple’s Patent Lawsuit & Antitrust Shuffle
Fri, 5:58 PM
News - Sotheby’s to Auction Steve Jobs Atari Memo (Photo Gallery)
5:42 PM
Free on iTunes - 3 Free iOS Apps for News Hounds
3:00 PM
Rumor - Nest Thermostat Reportedly Coming to Apple Retail Stores
2:40 PM
Particle Debris - The TV Industry’s Dreadful Little Secret
2:33 PM
News - Mobile Devices Account for 20% of Web Traffic in US, Canada
12:49 PM
News - Apple Now Offering “Free App of the Week” for iOS
12:21 PM
News - Tim Cook Declines $75 Million Dividend Payout
11:25 AM
News - Absinthe 2.0 Provides Untethered Jailbreak for iOS 5.1.1
11:09 AM
Quick Look Review - F18 Carrier Landing (iOS) is a Boatload of Fun
10:51 AM
TMO Appearances - Jeff Gamet talks Cool Apps & Accessories on Not Another Mac Podcast
10:12 AM
Hot Forum Topic - Forum Poll: Which is Your Favorite Photo Sharing Service?
 

The Mac Observer Reader Specials

  • Macsales for the Right Mac Memory. Easy to Use Online Guide for no Guesswork! Mac Pro up to 128GB, iMac up to 32GB. MacBook/MB Pro, & Mac mini up to 16GB. - Macsales.com
  • Mac RAM Upgrades: MacBook Pro 16GB kits $475, 8GB Kits for $119.99! iMac 16GB RAM Kits (4x 4GB) for $229.99! Mac Pro Memory 32GB Kit for $399.99, 64GB Kit for $889.99! Mac Hard Drives 2TB Seagate SATA II for $249.99! Click Here!
  • Macpokeronline.com If you're using a Mac, then you've gotta check out PokerOnAMac.com. Online casinos and poker rooms are literally giving away cash and the casino sites at Poker on a Mac do the unthinkable, they actually reward! Join today, the download is free!
  •  Looking to find online casinos for mac? We can help you find the best real money casino sites where you can play your favorite casino games including blackjack and slots.

Apple Stock Quote (AAPL)

Loading...

Hot Topics

TMO Express

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday. Find out more!

Top Deals From DealBrothers.com

Recent Features

Support The Mac Observer

We noticed you may be running AdBlock on your computer. It takes real money to run this site and to deliver the news, tips, and opinions you love to read.

If you wish to block the ads that pay for the creation of our content, we ask that you instead support TMO Directly, either with a $5 monthly recurring contribution, or a one-time donation of any amount of your choice. Thanks!

Subscribe with Paypal Donate with Paypal