Now Software, makers of the calendar and contact manager Now Up-to-Date & Contact, has announced its official sponsorship in the production of this yearis America 24/7 project.

America 24/7, the largest collaborative photo project in history, photographed American life over a seven day period to create a multitude of books and other media.

The people responsible for the best-selling Day in the Life anthologies used Now Up-to-Date & Contact to coordinate over 1,000 top photojournalists working all over the country. The ultimate goal is to produce 53 different photography books, a television documentary, a Web site and a traveling exhibition.

“Orchestrating the production of 53 books and keeping the project schedules current requires the capabilities of an exceptional piece of technology. Now Up-to-Date & Contact fits that bill,” said Rick Smolan, project director ofAmerica24/7. “Not only is Now Up-to-Date & Contact easy to use, but also its cross-platform capability allows both Windows and Macintosh users to communicate. Now Up-to-Date & Contact even lets people sync with their PDAs, which is essential for individuals on the move.”

Now Software donated $20,000 in software to the project for both practical use and for prize packages given to the 53 photographers chosen to have their pictures on the various project book covers.

More information can be found at the on the America 24/7 Web site.