Online Apple Store Gets a Face Lift

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Even though Apple has already reworked its online store several times this year, it revamped the site again on Wednesday. The redesign makes some changes that should make it easier to navigate and find products, and includes categories for specific product types including "Shop Mac," Shop iPod," and "Shop iPhone," and accessory categories grouped by Apple product types.


The Redesigned online Apple Store.

The site also includes "New to the Store," "Top Seller," and "Staff Picks" sections.

While Appleis online store has been updated in several countries, others are still in transition. In Japan and Australia, for example, the Apple Store was offline Thursday morning.

Jeff Gamet

Jeff Gamet

Jeff is the Mac Observer's Managing Editor, and co-host of the Apple Context Machine podcast. He is the author of "The Designer's Guide to Mac OS X" from Peachpit Press, and writes for several design-related publications. Jeff has presented at events such as Macworld Expo, the RSA Conference, and the Mac Computer Expo. In all his spare time, he also co-hosts the We Have Communicators podcast, and makes guest appearances on several other podcasts, too. Jeff dreams in HD.

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