Weire always thirsty for new information about Apple and its products. We want insight and valuable information with which to make a purchase. Thatis why, when a PC oriented publication reviews a Mac, it gets a lot of scrutiny.

I think the evolution of the Mac toward the Intel CPU and its ability to run Windows has led many reviewers astray. That is, if the computer runs Windows, then it must somehow intrinsically be a PC. It just happens to also run Mac OS X. When thatis the view, then weire in for a roller coaster ride instead of a product review.

Macs have to be put in perspective. The current state of a MacBook, for example, goes all the way back to the original PowerBook 100 in terms of size, shape, and legacy. With it, goes the evolution of the legacy Mac OS, Classic, and Mac OS X. So when a reviewer says in the example I linked to above, that if youire looking for a bigger alternative to a MacBook and might want to look at a Dell Inspiron, I have to wonder whatis going on. Is this a review for the Macintosh reader or is it PC-centric agenda?

Again, in the example above, the reviewer states that the 13.3-inch screen on the MacBook "may not be large enough for media professionals." Itis amazing how a PC review can turn so easily into a gross misunderstanding of the intended user. Finally, and Iim not going to dwell on this more than necessary, the reviewer noted that he usually asks for the top end model, revealed that he wasnit really crazy about the black color, requested a low end white MacBook, and then complained that the low end model should have had an option for a SuperDrive.

It appears that all these deficiencies combined to reduce the rating of the MacBook from five to four stars.

There are many, many competent Macintosh experts who can write solid, informative reviews of new Apple models. Theyid be all too happy to write for these professional, highly respected PC publications. Just ask.