The Mac Observer

Editorial

Peeved About .Mac? Write Apple!

TMO Talk (0)

OK, so you are not a happy camper about having iTools disappear. You are miffed that your MAC.COM account will be vanished like Cyberdog unless you cough up US$49 before September 30. You feel cheated, abused, and abandoned. Oh, sure, you understand why Apple must now charge for what used to be iTools, but you think itis a bit short-sighted of the guys and girls at 1 Infinite Loop to not at least offer you an opportunity to hold on to your e-mail address if you really canit find use for all of .Mac.

To use a Clintonism, I feel your pain. While voicing your distaste for the iTools/.Mac misstep here and on other forums may make you feel better, it really wonit do much to change things. In fact, there may not be much at all that anyone can do to change Appleis mind about .Mac, but it reminds me of a story concerning my Aunt Eunice in Ethaca.

Aunt Eunice loves to play the state lottery. Every week sheill trot down to the local drug store and lay down $1 dollar and ask for a lottery ticket. She never wins, she hasnit even matched 3 numbers, which will get you a free ticket I think. One day I was with her when she bought the ticket and I asked her why she bothered playing when she had virtually no chance of ever winning. She smiled and said, "True, I have almost no chance to win, but if I donit play I have no chance to win."

I think the same thing is true in this .Mac situation. It may be a small chance that Steve Jobs and crew will pay attention to you if you wrote them using the .Mac Feedback form at Apple and explained in an intelligent and reasonable way what you like and dislike about .Mac and what changes you would like Apple to make. If you donit write, however, there is no chance that they will know what you think.

Apple has shown that it listens to its customers in the past. Write them. Tell them whatis on your mind. Perhaps they are still listening.

Eh? Whatis that, Aunt Eunice? You say thereill be a BIG surprise for me in your will? Aww, you shouldnit have.

Vern Seward is a frustrated writer who currently lives in Orlando, FL. Heis been a Mac fan since Atari Computers folded, but has worked with computers of nearly every type for 20 years.


Vern Seward likes to watch, then tells about it.

Post A Comment or Log-in. Need an account? Register here.
 

Recent Headlines - Updated February 4th

Fri, 7:27 PM
Product News - Apple Addresses iBooks Textbook Issues with App Update
7:08 PM
News - Apple Rolls Out Updated Snow Leopard Security Fix
5:39 PM
Particle Debris - If Only Selling High Tech Were Easy
5:30 PM
Free on iTunes - 3 Free Panorama Apps for iPhone
5:23 PM
News - Tim Cook Touts Apple Charity in Employee Meeting
4:26 PM
News - Apple Clarifies iBooks Author EULA, Excludes Claim on Content
3:43 PM
Apple Stock Watch - Analyst: Apple Comfy With High End Smartphones & Other Notes
2:10 PM
Quick Look Review - AirPort Utility 6 for Lion is for Beginners
1:32 PM
Deal Brothers - 15” MacBook Pro 2.2GHz Quad-Core Intel i7:  $1,699
10:55 AM
News - Germany Overturns Injunction, Apple Resumes iPhone Sales
10:25 AM
Hot Forum Topic - Reader Discussion: Apple, iPhones & NFC
9:47 AM
News - German Court Gives Motorola iCloud Injunction
 

The Mac Observer Reader Specials

  • TypeStyler 11 is now in the Mac App Store!! -- Special Introductory Price of $59.95!! -- To Buy From The Mac App Store Click Here Now!! Or buy direct from Strider Software.
  • Mac RAM Upgrades: MacBook Pro 16GB kits $475, 8GB Kits for $119.99! iMac 16GB RAM Kits (4x 4GB) for $229.99! Mac Pro Memory 32GB Kit for $399.99, 64GB Kit for $889.99! Mac Hard Drives 2TB Seagate SATA II for $249.99! Click Here!
  • Poker Mac If you're using a Mac, then you've gotta check out Online Poker Mac. This mac poker and online casino mac site actually does the unthinkable, it actually rewards!

Apple Stock Quote (AAPL)

Loading...

Hot Topics

TMO Express

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday. Find out more!

Top Deals From DealBrothers.com

Recent Features

Support The Mac Observer

We noticed you may be running AdBlock on your computer. It takes real money to run this site and to deliver the news, tips, and opinions you love to read.

If you wish to block the ads that pay for the creation of our content, we ask that you instead support TMO Directly, either with a $5 monthly recurring contribution, or a one-time donation of any amount of your choice. Thanks!

Subscribe with Paypal Donate with Paypal