Remembering 1977 With Apple Ad Featuring Pre-Rainbow Logo (With Pic)

February 4th, 2001 at 2:00 PM - News by Michael Munger

As hard as it is to believe, we successfully managed to dig deeper in order to find an older advertising than anything we posted last week! Thanks to Observer Andrew McIntosh - is his name any sort of indication of his favorite computer platform? You canit make this stuff up! - who sent this in:

Created by Kelly Advertising & Marketing in 1977 - before the Apple logo with rainbow colors! - this one is a gem. As a side note, we were told that the creator of the rainbow logo, named Rob Janoff, illustrated the famous Apple from a bowl of fruit, while Jobs had the idea...

Kelly Advertising has a history of marketing computers, and apparently, it was the firm that Steve Jobs turned to when first marketing Apple.

Do you have an old Apple ad sitting around? Scan it and send it to us so we can share it with other Mac fans.

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