Rollei Returns to U.S. Market With Five Digital Choices

A newly restructured Rollei USA LLC announced five new cameras Wednesday, ranging from US$400 to $16,000.

Imaging Resource described the camera as: The Rollei dr5, is a ultracompact model with 5.0 megapixel resolution and D-Vario-Apogon branded 4.8x optical zoom lens. At 5.2 ounces, the dr5 offers both an optical viewfinder and 1.8-inch LCD display, ISO sensitivities up to 800, three metering modes, SD/MMC, 12 megabytes of built-in storage, and USB and video connectivity. Power comes from two AA batteries, or a proprietary Lithium Ion rechargeable, that costs extra.

The dr5 is ready to shoot in 0.8 of a second. The camerais shutter lag is no more than 0.10 second. Video clips in QuickTime Motion format can be recorded in 320 x 240 pixels or 160 x 120 pixels.

The dr5 will be available in the U.S. next month. Pricing has yet to be announced.

Imaging Resource described the camera as: "The dr5100 is a 5.1 megapixel camera with a D-Vario-Apogon branded 3x optical zoom lens. The dr5100 offers both an optical viewfinder and 1.8-inch LCD display, ISO sensitivities up to 1600, three metering modes, SD/MMC and 16MB built-in storage, as well as USB and video connectivity. Power comes from two AA batteries, or an optional Lithium Ion rechargeable battery.

The dr5 has 16M megabytes of internal memory with expansion available through SD and MM media cards. It is ready to shoot in 1.2 of a second. The camerais shutter lag is no more than 0.12 second. Video clips in QuickTime Motion format can be recorded in 320 x 240 pixels or 160 x 120 pixels."

At 7.2 ounces, the dr5100 will be available in March for $400.

The 4-megapixel dk4010 includes a D-VarioApogon branded 10x optical zoom lens that reaches out to a maximum telephoto of 370mm (35mm equivalent). The camera also has a 6x digital zoom, unlimited continuous shooting at 3.3 images per second on average, and 640 x 480 or 320 x 240 resolution video recording.

Imaging Resource noted that: The dk4010 offers both an electronic (ferroelectric LCD) viewfinder and 1.5-inch LCD display, ISO sensitivities up to 800, a choice of Program/Aperture Priority/Shutter Priority modes, SD/MMC storage, as well as USB and video connectivity. Power comes from four AA batteries, with disposable alkalines included.

The dk4010 will go on sale in March, at a price of $500.


The Rollei dr5.
(All photos courtesy of Imaging Resource)

The Rollei dk4010.

The ultracompact, 5.2-megapixel dp5200 features an unbranded 3x optical zoom lens and 4x digital zoom. Other features include a 2.5-inch LCD thatis larger than the screens on the other cameras, including the 6008 AF. It also features VGA quality 640 x 480 or 320 x 240 resolution video recording, ISO sensitivities up to 200, two metering modes, SD/MMC storage, as well as USB and video connectivity. Power comes from a proprietary Lithium Ion rechargeable battery, which is included with the product.

The Prego dp5200 will reach stores in March at $400.

The big announcement for Rollei is the return of the twin-lens 6x6 Rolleiflex that has been a classic among professional photographers for over 80 years. The Rolleiflex 6008 AF, at 16 megapixels resolution and with a db20p PhaseOne digital back, is the worldis first single lens reflex camera in a 6 x 6 medium format to offer rapid and precise auto-focusing with a dedicated AF lenses.

It will begin shipping later this month and be available through specialty retailers at around $16,000.


The Rolleiflex 6008 AF.

By announcing the new product line, the German camera maker returns to the U.S. market and will be an exhibitor at next weekis Photo Marketing Association trade show in Orlando, Florida.

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