Sony Plans European "Ad Blitz" to Battle iTunes

September 29th, 2004 at 3:00 PM - News by Bryan Chaffin

Reuters is reporting that Sony is planning a major "marketing blitz" in Europe to help battle Appleis iTunes Music Store market share. The ad blitz was announced at the same venue where Apple announced yesterday that it would be expanding its European operations for the iTunes Music Store, the Popkomm music trade show in Berlin. From Reuters:

Sony Corp. next week will launch a marketing blitz in Europe for its new Connect music download store, its latest effort to derail the runaway momentum of Apple Computeris iTunes service.

The Japanese consumer electronics giant said on Thursday it would heavily promote the Connect service in new advertisements for four Walkman products, including the recently launched NW-HD1 hard disc player.

You can find the full article at Yahoo!is Web site.