Sony USA has announced a whole new line of cameras at this yearis Photo Marketing Association tradeshow in Orlando, Florida, ranging from the four megapixel DSC-S40 to the SLR-style DSC-H1 at 5 megapixels.
The Cyber-shot DSC-S40, shown at right, is a 4.1 megapixel (MP) entry level model scheduled to ship in mid-March for $199. It features a 3x optical zoom lens, branded as a Carl Zeiss Vario-Tessar.
Imaging Resource: Other features include an eye-level viewfinder, 1.5-inch LCD, 32 megabytes of internal memory, and a Memory Stick slot. The internal memory is fully addressable, meaning that you can copy images from memory to Memory Stick, or transfer them from the internal memory to a computer via USB. The camera draws power from two AA batteries, and comes bundled with disposable alkaline batteries.
The Cyber-shot DSC-S60 and DSC-S90 models are similar in features and look. Both feature a Carl Zeiss Vario-Tessar 3x optical zoom lens, and four megapixel imager. The lower-cost DSC-S60 model features a 2.0 inch LCD, while the DSC-S90 model has a 2.5-inch LCD with the same resolution, making it a tad heavier.
The DSC-S60 will ship with a price tag of $249.95, while the S90 will cost $299.95. Both cameras will be in stores around the middle of March in the US.
The DSC-W5 at 5 MP, shown at right, and the W7 at 7 MP are the newest addition to the popular W1 series.
Imaging Resource: Both cameras retain the W1is body styling, Carl Zeiss Vario-Tessar lens, and 2.5-inch LCD display. The LCD display has been reduced in pixel depth to115k pixels, which will affect contrast and clarity in low light and even bright light situations. Both cameras have a 35 millimeter focal length equivalent of 38-114mm.
The new models feature 32MB of built-in memory instead of a flash card. Sonyis Cyber-show DSC-W5 will cost $349.95, while the DSC-W7 will ship at a cost of $449. Both cameras will be available in March.
The DSC-H1 digital camera is Sonyis first "SLR-style" long-zoom high-resolution digital camera, that has not been a part of the consumer Mavica family. With its high resolution 5 MP imager and 12x optical zoom lens, the DSC-H1 has a 2.5-inch LCD display and optical viewfinder.
Imaging Resource: The DSC-H1, shown at left, uses a newly developed Sony lens with optical image stabilization that functions using a gyroscope to detect motion, and moving lens elements that correct for the motion. The camera offers an array of manual controls, and optional accessories will include wide, tele and close-up conversion lenses. It has a 35 millimeter focal length equivalent of 36-432mm.
The DSC-H1 is scheduled to reach stores this June at a price of $499.95.