Steve Jobs: Apple Well Placed To Double Market Share

May 23rd, 2002 at 3:00 PM - News by Bryan Chaffin

In an interview with the BBC, Steve Jobs said that Apple was well placed to double its market share. This marks a new angle for Appleis CEO, who has stayed away from such direct, and aggressive comments.

The comments came in an interview with the BBC while Mr. Jobs was accepting an award from the British Design and Art Direction Awards for the iPod and Appleis Titanium PowerBook G4 (TiBook). Appleis chief industrial designer, Jonathan Ives, is a native of Britain. From the BBC article:

Appleis market share of the home computer market remains small at 5%, but Mr. Jobs said this was still bigger than Mercedes and BMW could boast in the US car market.

"Our market share is small, but by no means small enough to be inconsequential," he said.

He said the firm could be well placed to double its market share.

"The great thing is when you have 5% market share, all you have to do is convince another five out of the other 95% to switch and you have doubled your market share," Mr. Jobs added.

There is additional information in the full article about Appleis history, the economic climate and its impact on the tech industry, its efforts to walk the line between recording labels and fair use rights in regards to the iPod, and more. Itis a very good read, and we recommend it.