The Mac Observer

"Super Shuffle" a Marketing Stunt?

TMO Talk (0)

The Super Shuffle that exactly copied Appleis iPod shuffle was nothing more than a marketing stunt, according to an article published by Engadget. The Super Shuffle made headlines earlier in March when it was shown by Taiwanese manufacturer LuxPro at CeBit, the German electronics trade show. According to Engadget, however, the device was never meant to be published, and was only intended to draw Appleis legal guns, along with the corresponding publicity to LuxProis manufacturing and design abilities.

The storyis source is a letter from an electronics manufacturing exec that Engadget didnit name. In addition, the story was not double sourced or confirmed, and should be received accordingly. The execis letter, however, makes for interesting reading.

According to the letter, this executive contacted LuxPro after hearing about the Super Shuffle, as he was interested in having LuxPro make a new product for his own company. After contacting the company, he said, he was eventually told the truth.

"LuxPro had a USB 2.0 based music player architecture already in development," he wrote, "when Apple launched the shuffle, in January. The guys at LuxPro hatched a plan to leverage the media attention created by Apple to their advantage. They are a contract manufacturer, making their living by selling their circuitry, put into enclosures designed by U.S. or European branded resellers. So, they saw this adventure as a wonderful way to swing the worldis spotlight in their direction for a few days.


The LuxPro Super Shuffle, as originally posted by LuxPro itself

There is more in the full article at Engadget. As of this writing, LuxPro is still showing the Super Shuffle on its Web site, along with several other music players.

Post A Comment or Log-in. Need an account? Register here.
 

Recent Headlines - Updated February 13th

Sat, 4:11 PM
MacOS KenDensed - MacOS KenDensed: iPad 3 Frenzy, Big-time Apple & Steve Jobs, G-Man
Fri, 8:10 PM
News - Apple Sues Motorola Mobility in California Over German Case
7:54 PM
Free on iTunes - OnLive Desktop: Windows & Office on Your iPad
7:43 PM
Product News - Apple Rolls Out MacBook Air Configurations for Education
6:35 PM
Just a Peek - Battle Pocket Bulge With The Hint for iPhone
6:01 PM
Rumor - Apple Reportedly Bringing MacBook Air Styling to Pro Line
4:50 PM
Particle Debris - The Hidden Gotchas of Browser Security
3:56 PM
Apple Stock Watch - Analyst: Paying a Dividend Makes Sense for Apple
2:58 PM
Deal Brothers - iMac 27-inch 2.93GHz Intel Quad-Core i7 processor:  $1,999
2:45 PM
In-Depth Review - Theodolite App for iOS is Breathtaking
12:52 PM
Apple Stock Watch - Mizuho Securities Starts Apple Coverage with $635 Target
11:35 AM
Hot Forum Topic - Forum Poll: Are You Planning on Buying a New iPad?
 

The Mac Observer Reader Specials

  • TypeStyler 11 is now in the Mac App Store!! -- Special Introductory Price of $59.95!! -- To Buy From The Mac App Store Click Here Now!! Or buy direct from Strider Software.
  • Mac RAM Upgrades: MacBook Pro 16GB kits $475, 8GB Kits for $119.99! iMac 16GB RAM Kits (4x 4GB) for $229.99! Mac Pro Memory 32GB Kit for $399.99, 64GB Kit for $889.99! Mac Hard Drives 2TB Seagate SATA II for $249.99! Click Here!
  • Poker Mac If you're using a Mac, then you've gotta check out Online Poker Mac. This mac poker and online casino mac site actually does the unthinkable, it actually rewards!

Apple Stock Quote (AAPL)

Loading...

Hot Topics

TMO Express

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday. Find out more!

Top Deals From DealBrothers.com

Recent Features

Support The Mac Observer

We noticed you may be running AdBlock on your computer. It takes real money to run this site and to deliver the news, tips, and opinions you love to read.

If you wish to block the ads that pay for the creation of our content, we ask that you instead support TMO Directly, either with a $5 monthly recurring contribution, or a one-time donation of any amount of your choice. Thanks!

Subscribe with Paypal Donate with Paypal