}

The Mac Observer

The Zune is a Decoy to Defend Xbox Turf

TMO Talk (0)

The Microsoft Zune is merely a decoy and a distraction to the rest of the industry so Microsoft can defend its Xbox turf. Thatis what Bob Cringely said in an interview with The Motley Fool on Wednesday.

Mr. Cringely continued, "You know, I think Microsoft is not stupid. Microsoft is big and lumbering and brutal, but they are not stupid, and what they know is that they have more resources than anyone, and they are fully capable of doing some little Zuney thing that is relatively meaningless except that every potential competitor has to take it into account.... Microsoftis real strategy in the home has to be built around Xbox, and Xbox is actually doing some smart things..."

Asked if he thought Apple would counter with a game machine, Mr. Cringely astutely observed that Apple is correctly focused on defending their iPod turf.

The industry is slowly starting to understand why Microsoft didnit put a lot of effort into the design of the Zune. Weive written about it here at TMO. Appleis passion for great products shows in the iPod. Microsoftis passion for Big Business dealings with products as a vehicle was reaffirmed by Mr. Cringely.

Post A Comment or Log-in. Need an account? Register here.
 

Recent Headlines - Updated February 12th

Sat, 4:11 PM
MacOS KenDensed - MacOS KenDensed: iPad 3 Frenzy, Big-time Apple & Steve Jobs, G-Man
Fri, 8:10 PM
News - Apple Sues Motorola Mobility in California Over German Case
7:54 PM
Free on iTunes - OnLive Desktop: Windows & Office on Your iPad
7:43 PM
Product News - Apple Rolls Out MacBook Air Configurations for Education
6:35 PM
Just a Peek - Battle Pocket Bulge With The Hint for iPhone
6:01 PM
Rumor - Apple Reportedly Bringing MacBook Air Styling to Pro Line
4:50 PM
Particle Debris - The Hidden Gotchas of Browser Security
3:56 PM
Apple Stock Watch - Analyst: Paying a Dividend Makes Sense for Apple
2:58 PM
Deal Brothers - iMac 27-inch 2.93GHz Intel Quad-Core i7 processor:  $1,999
2:45 PM
In-Depth Review - Theodolite App for iOS is Breathtaking
12:52 PM
Apple Stock Watch - Mizuho Securities Starts Apple Coverage with $635 Target
11:35 AM
Hot Forum Topic - Forum Poll: Are You Planning on Buying a New iPad?
 

The Mac Observer Reader Specials

  • TypeStyler 11 is now in the Mac App Store!! -- Special Introductory Price of $59.95!! -- To Buy From The Mac App Store Click Here Now!! Or buy direct from Strider Software.
  • Mac RAM Upgrades: MacBook Pro 16GB kits $475, 8GB Kits for $119.99! iMac 16GB RAM Kits (4x 4GB) for $229.99! Mac Pro Memory 32GB Kit for $399.99, 64GB Kit for $889.99! Mac Hard Drives 2TB Seagate SATA II for $249.99! Click Here!
  • Poker Mac If you're using a Mac, then you've gotta check out Online Poker Mac. This mac poker and online casino mac site actually does the unthinkable, it actually rewards!

Apple Stock Quote (AAPL)

Loading...

Hot Topics

TMO Express

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday. Find out more!

Top Deals From DealBrothers.com

Recent Features

Support The Mac Observer

We noticed you may be running AdBlock on your computer. It takes real money to run this site and to deliver the news, tips, and opinions you love to read.

If you wish to block the ads that pay for the creation of our content, we ask that you instead support TMO Directly, either with a $5 monthly recurring contribution, or a one-time donation of any amount of your choice. Thanks!

Subscribe with Paypal Donate with Paypal