Traffic Down Across The Board, Apple Shows Small Rally

Apple Computer moved up one spot, on continued poor traffic, in this weekis PC Data Top 10 List. Apple had dropped as low as number five on the list, but this week has made a small rally and moved ahead of Dell and into the fourth spot on the rankings. While traffic was again down to the Apple site at well less than 800,000 visitors, traffic was down across the entire Top 10. Only Compaq and HP drew over 1 million visitors. Egghead is responsible for one of the largest jumps the Top 10 has seen in the last few months, moving up to the number three spot this week. The rest of the Top 10 consists of the usual suspects, with Outpost, IBM, Gateway, and Googlegear all staying in the Top 10. The only newcomer this week is 3Com, making the Top 10 after a few weeks away..

This Week	Last Week	Hardware	% of Total Web Audience Reached	Unique Users (000)
1	1	compaq.com	1.5	1,211
2	2	hp.com	1.4	1,180
3	7	egghead.com	0.9	771
4	5	apple.com	0.9	758
5	3	dell.com	0.9	710
6	4	outpost.com	0.7	603
7	8	ibm.com	0.6	519
8	6	gateway.com	0.6	490
9	9	googlegear.com	0.4	343
10	*	3com.com	0.4	293