"Ultimate Apple Experience" Opens June 27

Apple Computer is inviting the public to what it calls "The ultimate Apple experience" at the June 27 grand opening of itis third Flagship store in Chicago.

The Cupertino based company has decided to change the formula a bit, despite the success of the numerous Apple stores already opened. "Weive taken everything that we learned from our other stores and designed the ultimate Apple Store especially for you," says the company on the Web page for the new Chicago store. Along with the usual large selection of Apple products and accessories, the North Michigan Avenue storefront will feature the first-ever Apple Store Internet Caf? with 16 Macs ready for visitors to check their e-mail or visit favorite Web sites.

After the initial festivities have died down, special events are planned throughout June and July. The in-store theater is already booked with various workshops and demonstrations, including photographers such as Carol Freeman and musicians from the rock band Cheap Trick, in the Made on a Mac Series. There will even be Genius Unplugged sessions, offering informal technical question and answer sessions at the Genius Bar.

Besides a T-shirt giveaway, which has become standard at the grand openings, Apple is also planning a live musical performance and an iPod equipped DJ to help celebrate.

More information and demonstration schedules can be found on Appleis Web site.

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