The Mac Observer

Editorial

WWDC Feels All New Again

TMO Talk (0)

WWDC has had pretty much the same flavor for the last 15 years, having been mostly about the Mac. This yearis keynote made it perfectly clear: the Next Big Thing has arrived and consists of a new major platform, the iPhone, a new generation of iPhone developers and new Apple leaders. The air was electric with anticipation.

This year, the Apple conference was sold out early, with 5,200 attendees. Thatis because, in addition to the rising popularity of the Mac and new opportunities there, developers have already sensed the overwhelming potential of iPhone development. The keynote emphasized that by bringing out, under the supervision of Scott Forstall, a long sequence of really cool iPhone apps; Super Monkey Ball, eBay, Loopt, the Associated Press Mobile News Network, Enigmo, Cro Mag Rally, Band (by Moo Cow Music), and MLB.com with realtime scores and highlights.

The feeling I got was that the torch has been passed. Combined with the revelation of a recent patent filing, itis clear that Apple has moved dramatically forward with the developer process while other smartphone makers have simply squandered the last year planning to imitate, as best they can, some of the touch screen features of the iPhone.

By creating a consistent architecture of development, with a common OS and developer tools, Apple has enabled developers to build cool applications faster than the competition. That means that even smartphones that look sexy in a TV ad are devoid of the massive developer culture that will emerge to support the iPhone as the next major platform.

In the fifteen years Iive been at WWDC, Iive never felt this sense of renewal and possibilities for the future. The keynote presentations by Jobs, Forstall and Schiller made it perfectly clear - the iPhone platform, the new starship departing this year for a distant solar system, is ready for warp speed. All the competition can do is look on with a heavy heart and a feeling that Apple and its developers will pass them by as they warp into a brand new future.

The adventure has just begun.

Post A Comment or Log-in. Need an account? Register here.
 

Recent Headlines - Updated February 13th

Mon, 11:51 AM
Rumor - Pegatron Forced to Drop Zenbook Due to MacBook Air Similarities
11:00 AM
Apple Stock Watch - Apple’s Stock Breaks $500 Mark For First Time
10:20 AM
News - Apple Announces Foxconn Inspections
9:34 AM
iObserver - AT&T Begins Process Toward Offering Shared Data
9:15 AM
News - Apple Files Motion to Stop Galaxy Nexus Sales in U.S.
8:20 AM
News - Steve Jobs Given Trustees Award at the Grammys
Sat, 4:11 PM
MacOS KenDensed - MacOS KenDensed: iPad 3 Frenzy, Big-time Apple & Steve Jobs, G-Man
Fri, 8:10 PM
News - Apple Sues Motorola Mobility in California Over German Case
7:54 PM
Free on iTunes - OnLive Desktop: Windows & Office on Your iPad
7:43 PM
Product News - Apple Rolls Out MacBook Air Configurations for Education
6:35 PM
Just a Peek - Battle Pocket Bulge With The Hint for iPhone
6:01 PM
Rumor - Apple Reportedly Bringing MacBook Air Styling to Pro Line
 

The Mac Observer Reader Specials

  • TypeStyler 11 is now in the Mac App Store!! -- Special Introductory Price of $59.95!! -- To Buy From The Mac App Store Click Here Now!! Or buy direct from Strider Software.
  • Mac RAM Upgrades: MacBook Pro 16GB kits $475, 8GB Kits for $119.99! iMac 16GB RAM Kits (4x 4GB) for $229.99! Mac Pro Memory 32GB Kit for $399.99, 64GB Kit for $889.99! Mac Hard Drives 2TB Seagate SATA II for $249.99! Click Here!
  • Poker Mac If you're using a Mac, then you've gotta check out Online Poker Mac. This mac poker and online casino mac site actually does the unthinkable, it actually rewards!

Apple Stock Quote (AAPL)

Loading...

Hot Topics

TMO Express

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday. Find out more!

Top Deals From DealBrothers.com

Recent Features

Support The Mac Observer

We noticed you may be running AdBlock on your computer. It takes real money to run this site and to deliver the news, tips, and opinions you love to read.

If you wish to block the ads that pay for the creation of our content, we ask that you instead support TMO Directly, either with a $5 monthly recurring contribution, or a one-time donation of any amount of your choice. Thanks!

Subscribe with Paypal Donate with Paypal