The Mac Observer

What Lies Behind the Apple-Creative Settlement?

TMO Talk (0)

With Apple and Creative settling their legal dispute, questions remain about the settlement terms. Apple is paying US$100 million to Creative for the use of its patented MP3 player navigation technology, but it could recoup much of that money if Creative can obtain licensing fees from other companies, a curious arrangement for such a situation.

Meanwhile, Creative will produce iPod accessories, but it didnit say if it will also stop making its own MP3 players; iPodObserver.com had a request in for comment from the company as this article was posted.

"This settlement suggests that Apple thought they could lose the case," noted law professor Lars Smith, who teaches at the University of Louisvilleis Louis D. Brandeis School of Law. "This was more than a nuisance payment, and the legal fees if they had pursued this in court would have been a lot less than $100 million."

He added: "Thatis not to suggest Apple did anything wrong, however. Patent filings are kept secret for 18 months after theyire filed, so both companies could have been working on the same thing at the same time, but Creative beat Apple to the filing."

Piper Jaffray analyst Gene Munster pointed out in a research report he issued on Thursday: "If Creative had been able to win any favorable rulings in the five outstanding lawsuits, Apple could have faced headaches including: further appeals, product injunctions, future and historical royalty payments, etc."

Not only that, said Mr. Smith, but "Apple, as the biggest player in the market, could have anti-trust issues. If they had an exclusive license for Creativeis patent, they could have been challenged in court."

The professor also pointed to Microsoftis impending entry in the market, the Zune MP3 player. "Apple could be worried about that," he said. "And Creative canit compete against Microsoft too." He agreed that, if Microsoft has to license Creativeis technology for Zune, Apple could reap the benefit by seeing some of its $100 million payment come back via one of its staunchest rivals.

Addressing Creativeis announcement that it will produce iPod accessories through the "Made For iPod" program, Mr. Munster said: "We see it as a turning point in Creativeis thinking on the space. Over the last several years, Creative has been focused on head-to-head competition with the iPod and it appears that the company is now embracing the iPod ecosystem as a way to grow revenue. We see this as a subtle admission by Creative that iPod does in fact dominate the MP3 player market (~75% U.S. market share according to NPD) and more may be gained from "coopetition" than direct competition."

Post A Comment or Log-in. Need an account? Register here.
 

Recent Headlines - Updated February 13th

Mon, 10:30 PM
News - Apple to Live Stream Tim Cook’s Goldman Sachs Speech
8:14 PM
News - Chinese Authorities Seize Apple iPads in Trademark Dispute
6:26 PM
News - Apple Tops Harris Reputation Poll with Record Score
5:33 PM
Mac Geek Gab Podcast - MGG 381: Mac Internet Recovery, HTML on iPad, iDevice Syncing, More!
5:04 PM
Apple Stock Watch - Apple’s Stock Sets New Closing High of $502.60
1:50 PM
News - A Great 3-Minute Video Look at Macworld|iWorld 2012
12:41 PM
Deal Brothers - Mac mini 2.5GHz dual-core Intel Core i5:  $699
11:51 AM
Rumor - Pegatron Forced to Drop Zenbook Due to MacBook Air Similarities
11:00 AM
Apple Stock Watch - Apple’s Stock Breaks $500 Mark For First Time
10:20 AM
News - Apple Announces Foxconn Inspections
9:34 AM
iObserver - AT&T Begins Process Toward Offering Shared Data
9:15 AM
News - Apple Files Motion to Stop Galaxy Nexus Sales in U.S.
 

The Mac Observer Reader Specials

  • TypeStyler 11 is now in the Mac App Store!! -- Special Introductory Price of $59.95!! -- To Buy From The Mac App Store Click Here Now!! Or buy direct from Strider Software.
  • Mac RAM Upgrades: MacBook Pro 16GB kits $475, 8GB Kits for $119.99! iMac 16GB RAM Kits (4x 4GB) for $229.99! Mac Pro Memory 32GB Kit for $399.99, 64GB Kit for $889.99! Mac Hard Drives 2TB Seagate SATA II for $249.99! Click Here!
  • Poker Mac If you're using a Mac, then you've gotta check out Online Poker Mac. This mac poker and online casino mac site actually does the unthinkable, it actually rewards!

Apple Stock Quote (AAPL)

Loading...

Hot Topics

TMO Express

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday. Find out more!

Top Deals From DealBrothers.com

Recent Features

Support The Mac Observer

We noticed you may be running AdBlock on your computer. It takes real money to run this site and to deliver the news, tips, and opinions you love to read.

If you wish to block the ads that pay for the creation of our content, we ask that you instead support TMO Directly, either with a $5 monthly recurring contribution, or a one-time donation of any amount of your choice. Thanks!

Subscribe with Paypal Donate with Paypal