The Mac Observer

Wired News: Apple Brand Devotion Taken To New Heights & Lengths

TMO Talk (0)

Are you one of those Apple fans who gets excited about nearby Apple Store openings? Do you drive hours to other states to insure that you are one of the first in line when the doors of the new store opens? Do you show off your collection of Apple Store T-shirts?

If youive answered iyesi to any of these questions, then you may also consider yourself to be an Apple Store devotee, and Leander Kahney of Wired News has just the story for you to make you a bit envious of a pair of fellow devotees.

Mr. Kahneyis most recent article, Apple Store: Chain of Devotion, details the journey of a father and son whose hobby is visiting Apple Stores. Such is their interest that they flew to Japan and stood in line for 28 hours just to be the first in line for the grand opening of Japanis first Apple Store. Hereis a bit of the article:

On Thanksgiving, Gary Allen and his teenage son caught a plane to Japan from their home in Berkeley, California, to attend the grand opening of Apple Computeris new store in Tokyo.

Rising early Friday, the pair spent the next 28 hours standing outside the store in the rain to be the first in line when the doors were thrown open Saturday morning. Objective achieved, and commemorative T-shirts in hand, the pair flew home the next day.

"It was definitely the most exciting grand opening of all the stores Iive been to," said Allen, who has turned the gala openings of Apple Stores into something of a hobby.

[...]

Being the first in line at the Tokyo store was something of a coup for the pair. As an astonishing video shot by Masanori Fukumoto attests [see TMOis coverage for more information], interest in the new store was unprecedented, even for shopping-mad Tokyo-ites.

The video shows the amazing number of people who waited patiently to get inside on opening day.

The line, which Allen estimated to be 2,500 at its height, takes a full 10 minutes to traverse from beginning to end. It stretched for about 10 Tokyo city blocks, according to a map created by Allen.

You can read the full story of the this adventurous duo, which includes pictures, at Wired News.

Post A Comment or Log-in. Need an account? Register here.
 

Recent Headlines - Updated May 27th

Sat, 10:00 AM
MacOS KenDensed - MacOS KenDensed: Apple’s Patent Lawsuit & Antitrust Shuffle
Fri, 5:58 PM
News - Sotheby’s to Auction Steve Jobs Atari Memo (Photo Gallery)
5:42 PM
Free on iTunes - 3 Free iOS Apps for News Hounds
3:00 PM
Rumor - Nest Thermostat Reportedly Coming to Apple Retail Stores
2:40 PM
Particle Debris - The TV Industry’s Dreadful Little Secret
2:33 PM
News - Mobile Devices Account for 20% of Web Traffic in US, Canada
12:49 PM
News - Apple Now Offering “Free App of the Week” for iOS
12:21 PM
News - Tim Cook Declines $75 Million Dividend Payout
11:25 AM
News - Absinthe 2.0 Provides Untethered Jailbreak for iOS 5.1.1
11:09 AM
Quick Look Review - F18 Carrier Landing (iOS) is a Boatload of Fun
10:51 AM
TMO Appearances - Jeff Gamet talks Cool Apps & Accessories on Not Another Mac Podcast
10:12 AM
Hot Forum Topic - Forum Poll: Which is Your Favorite Photo Sharing Service?
 

The Mac Observer Reader Specials

  • Macsales for the Right Mac Memory. Easy to Use Online Guide for no Guesswork! Mac Pro up to 128GB, iMac up to 32GB. MacBook/MB Pro, & Mac mini up to 16GB. - Macsales.com
  • Mac RAM Upgrades: MacBook Pro 16GB kits $475, 8GB Kits for $119.99! iMac 16GB RAM Kits (4x 4GB) for $229.99! Mac Pro Memory 32GB Kit for $399.99, 64GB Kit for $889.99! Mac Hard Drives 2TB Seagate SATA II for $249.99! Click Here!
  • Macpokeronline.com If you're using a Mac, then you've gotta check out PokerOnAMac.com. Online casinos and poker rooms are literally giving away cash and the casino sites at Poker on a Mac do the unthinkable, they actually reward! Join today, the download is free!
  •  Looking to find online casinos for mac? We can help you find the best real money casino sites where you can play your favorite casino games including blackjack and slots.

Apple Stock Quote (AAPL)

Loading...

Hot Topics

TMO Express

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday. Find out more!

Top Deals From DealBrothers.com

Recent Features

Support The Mac Observer

We noticed you may be running AdBlock on your computer. It takes real money to run this site and to deliver the news, tips, and opinions you love to read.

If you wish to block the ads that pay for the creation of our content, we ask that you instead support TMO Directly, either with a $5 monthly recurring contribution, or a one-time donation of any amount of your choice. Thanks!

Subscribe with Paypal Donate with Paypal